The Tel Aviv-Yafo Municipality has launched a new tourism campaign under the slogan “Tel Aviv: Life Worth Living,” highlighting the city’s resilience and vibrancy in the wake of Israel’s recent wartime trauma.

 A video spot celebrates the city’s culture and nightlife with the line, “Every beat of music, every bright idea, every night out, every sunrise over the city – Tel Aviv, life worth living.”

Former government spokesman Eylon Levy promoted the campaign on social media, saying Israelis had “survived a near-death experience” and are now embracing life with greater passion, urging tourists to “come visit.”

The clip, produced in collaboration with the Tel Aviv Hotel Association and national advocacy and tourism bodies, features actor Guri Alfi and was directed and edited by Naor Suki, with a script by Yiftach Chozev and cinematography by Zamir Azmerao Nega through Studio Kestenboum.

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