Tech and AI brands drive record Super Bowl LX advertising boom

Feb 8, 2026 4:11 pm | JPost BizTech, Technology

The Seattle Seahawks and the New England Patriots logos projected on the Ferry Building.  (photo credit:  Kirby Lee-Imagn Images)
The average price for a half-minute ad at Super Bowl LX reached a record $8 million, with some slots going for higher than $10 million, far above the $42,000 charged in 1967.
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