How Helvetus made fitted rubber straps the new default for luxury watches, Israel included

Jul 2, 2026 12:59 pm | JPost BizTech, Technology

“Luxury watches are increasingly worn on rubber straps for comfort and protection.” (photo credit: Helvetus)
Why watch owners are swapping bracelets for FKM rubber, and how Helvetus makes fitted straps for Rolex, Cartier, Omega and more.
|  Read More  JPost.com – Business & Innovation | The Jerusalem Post 

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