From near-collapse to cultural empire: How Lego built its comeback brick by brick

May 12, 2026 | Business, YnetNews Business

לגו 28.8.24

The Danish company nearly collapsed in 2003 after losing its way, but two decades later Lego is no longer just fighting for space in children’s playrooms — it is competing with Netflix, TikTok and PlayStation for adults’ free time, nostalgia and money| Read More ynet – Business 

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